Romance Statistics

Romance Literature Statistics: Overview

Explore the results of Romance Writers of America‘s market research study on romance reader demographics and the romance fiction industry. These statistics offer insights to help you share in this billion-dollar-a-year industry.

Popularity of Romance Fiction

(source: Business of Consumer Book Publishing 2010)

• Romance fiction generated $1.36 billion in sales in 2009.
9,089 new romance titles were released in 2009.
• In 2009, romance was the second top-performing category on the New York Times, USA Today, and Publishers Weekly best-seller lists, beat only by the movie tie-in category.
• Romance fiction sales are estimated at $1.358 billion for 2010.
74.8 million people read at least one romance novel in 2008. (source: RWA Reader Survey)

Market Share of Romance Fiction

(source: Business of Consumer Book Publishing 2010)

• Romance fiction was the largest share of the consumer market in 2009 at 13.2 percent.

Romance Market Share Compared to Other Genres

(source: Simba Information estimates)

• Romance fiction: $1.36 billion in estimated revenue for 2009
Religion/inspirational: $770 million
Mystery: $674 million
Science fiction/fantasy: $554 million
Classic literary fiction: $462 million

"The Books You Love To Read" - Cathy Maxwell